2010 June 23

See Polecam on stand 10.C49 at IBC2010, Amsterdam, September 10-15

Madrid-based Polecam specialists Cristian Martínez and Juan Carlos Bergantiños (Poleshot Production) have completed a successful commission for Televisión de Catalunya (TV3) as part of a team televising the 2010 UEFA Champions League football final in Spain. Held on May 22 at the Santiago Bernabéu stadium, home of Real Madrid, the match between F.C. Internazionale Milano and Bayern Munich was televised in 3D via a total of 13 cameras including Polecam, Spidercam, Steadicam and overhead shots from a helicopter. Production was managed by Catalan public-service broadcaster Televisión de Catalunya (TV3) which was commissioned by UEFA to cover the event.

Poleshot's Polecam system was configured with a 4 metre boom and two Toshiba IK-HD1E 3CCD cameras operating at 1920 x 1080 50i. The HD-SDI signal from each camera was routed via fibre-optic cable to a TV3 production vehicle, the transmission output being broadcast live by satellite and simultaneously recorded on HDCAM.

"Our Polecam system gave viewers the best seat in the stadium," Juan Carlos Bergantiños explains. "Positioned directly behind a goal, it enabled us to capture spectacular action shots through and over the net as well as looking back to the cheering fans."
"3D is finally moving out of cinemas into the television arena," adds Polecam Sales & Marketing Manager Vic Godding. "Once experienced, well-produced 3D sells itself as dramatically as the transition from monochrome to colour. Polecam's 'The-boom-is-the-zoom' approach delivers realistic 3D both in the foreground and middle distance while retaining our system's huge creative potential."

Operator Cristian Martínez and Polecam were seen by millions of viewers around the world when the media area was invaded by Italian fans celebrating Internazionale Milano's victory over Bayern Munich 2–0. The win gave Milan its third European Cup title and its first since the 1965 European Cup Final.

Established in 1998 by extreme-sports cameraman/director Steffan Hewitt, Polecam provides complete HD/SD broadcast production solutions for a wide range of applications, based on the company's world-leading truly-portable single-operator jib arm, compact camera heads, miniature HD and SD camera systems and a choice of recorders. The Polecam system delivers the freedom to place a long-reach jib anywhere a cameraman can go, eliminating the restrictions associated with heavy multi-operator cranes and permitting shots that would otherwise be quite literally beyond reach. Polecam rigs operate from a standard tripod and dolly or body harness, enabling smooth shots in the studio or on location. Rig and de-rig are fast and easy, requiring no tools. Polecam systems can operate in 3D as well as 2D, including underwater with a fully submersible pan and tilt head. Polecam also offers a wide range of lenses, power options, remote control and multiplex equipment.

Polecam Ltd is active globally from its base near Bedford, England. See www.polecam.com.

The attached 300 DPI JPEG images show the Polecam 3D head in position behind one of the goals and Cristian Martínez televising fans from the pitchside. Higher-resolution versions are available if required.

View Full Resolution

Contacts for further information:

Vic Godding, Polecam Ltd, Tel : +44-(0)1234 855 222 | This e-mail address is being protected from spambots. You need JavaScript enabled to view it

David Kirk, Stylus Media Consultants | Tel: +44 (0)1342 311 983 | This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Polecam Ltd, 10 Sunbeam Road, Woburn Road Industrial Estate, Kempston, Bedford MK42 9BY, GB
Tel : +44-(0)1234 855 222 | Fax : +44-(0)1234 855 270

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