Polecam press announcement, 2010 March 29

Responding to rapidly increasing demand for 3D HD video content, Polecam announces that its 3D-Narrow pan and tilt head is to be supplied as standard with all new systems, with the option of choosing the new 3D-Wide head.

"The 3D-Narrow pan and tilt head allows extremely realistic stereoscopic content to be produced from mini HD cameras positioned side by side on a Polecam jib," comments Polecam founder and Managing Director Steffan Hewitt. "From NAB 2010 onward, the standard pan and tilt head sold with Polecam systems will be capable of holding a 3D camera pair. The Polecam 3D-Narrow head attaches directly to all standard Polecam rigs. It is optimised for normal studio shooting and close-ups where it is desirable to match normal human eye spacing. A levelling plate with three fine-adjustment verniers allows each camera to be exactly matched in height and forward angle. Setup is quick and easy, conforming with Polecam's strategy of ensuring high mobility and operational efficiency."

Polecam's optional 3D-Wide head allows the distance between cameras to be extended so that full 3D impact can be achieved even in long-shot.

The 3D-Narrow and 3D-Wide heads both retain the freedom to achieve sweeping 3D HD sequences that, for the viewer, almost amount to flying.

Polecam's full production capabilities, including 3D HD capture and storage, will be demonstrated on stand C7933, Central Hall, throughout NAB Show 2010 (Las Vegas Convention Center, April 12-15).

Polecam was established in 1998 by extreme sports cameraman/director Steffan Hewitt. While directing a series of windsurfing kit commercials in Hawaii, he needed to obtain close wide-angle front sequences of a windsurfer in action, shot from a tracking boat or jet ski. Steffan improvised a rig comprising a miniature camera on a carbon-fibre windsurfing mast. Returning to Britain, he developed a lightweight go-anywhere rig with a remote joystick controlling a high-precision pan and tilt head. Polecam is now supplied in HD and SD versions with a range of additional options including underwater and 3D pan/tilt heads. Polecam Ltd is active globally from its base near Bedford, England. See www.polecam.com.

Polecam will be represented at NAB Show 2010 by Steffan Hewitt and Greg Salman.

Attached 300 DPI JPEG image shows the new standard Polecam 3D Head and (on right) optional wider head, both fitted with 3D-pair miniature HD cameras.

Media contacts:

Greg Salman, Polecam USA
Tel: +1 323 633 7033
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David Kirk, Stylus Media Consultants
Tel: +44 (0)1342 311 983
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